Magic Bus is committed to developing local community mentors who take children living in poverty on the journey from childhood to livelihood. Over a ten year period, its mentors work with children and parents through a weekly curriculum of sporting activities, which are used as metaphors to change behaviour in the areas of education, health, gender and livelihood. It always accesses existing community partnerships to ensure that young people move from poverty, and develop into young adults with greater control and choice. All Magic Bus graduates are offered the opportunity to enroll in livelihood programmes, creating at scale, a movement of competent, confident young people ready to make a significant difference to their lives.
Magic Bus works with 200,000 children from marginalized communities across India. It started work in 1999 and is on course to have 1 million children in its programme by 2015.